Apple will make its next version of Apple TV more like the iPhone and iPad, according to an anonymous report Friday in the tech blog Engadget.
An Apple TV revamp would follow Google's announcement last week that it has joined with marquee tech names such as Intel, Sony and Adobe Systems to develop the Google TV platform.
However, according to Engadget, the new Apple TV has been in the works since "long before" Google's announcement.
"The new architecture of the device will be based directly on the iPhone 4, meaning it will get the same internals, down to that A4 CPU and a limited amount of flash storage — 16GB to be exact," Engadget's Joshua Topolsky wrote in a post citing sources, including one "very close to Apple."
Other details, according to the Engadget report: The device would be priced at $99, allow full 1080p high-definition TV and would emphasize cloud-based storage of content, while allowing the use of Apple's Time Capsule technology for external storage. The current version of Apple TV costs $229 and includes a 160-gigabyte hard drive.